Paul Kontonis, Chief Marketing Officer at WHOSAY/Viacom shares, “My formulae for a successful livestream involves the phases of a livestream: pre, during and post livestream. Make sure to hype up your planned livestream in advance of the actual stream, and then be sure to have a plan for sharing the content after you’re done streaming, as well. Not only will your video look sharper, but graphic design will help your video content look cohesive, both internally and with your overall branding.ħ) Create pre- and post-livestream content.Ī livestream may only last for two minutes, but the leverage you gain from it should last far longer. It’s a one-time investment that will take your professionalism to the next level.” Leslie Samuel advises, “Have your visual elements (i.e lower thirds, other graphics) professionally designed.
#How to use livestreamer professional#
One of the best ways to invest a small amount of money upfront that will continue to pay off in every video you share is to pay a professional graphic designer to create your visual elements. Nothing ruins a video faster than wind gusting over the speaker.
#How to use livestreamer pro#
Stephanie Liu, Facebook Live pro adds in, "In marketing we’d refer to that as 'high production value' - that combination of exceedingly well-done aspects that lets the consumer know, without having to actually tell them, this is going to be a quality experience." Jim Louderback adds to his advice, saying, “Audio quality is more important than video quality.” It’s a novice video creator’s mistake to focus on filming a gorgeous picture, but forget to take care with the audio quality. The best livestreams are able to combine content creation and community building in the same moment.ĥ) Make sure your audio quality is rock solid. Use a program like Ecamm Live (Mac only) or to display your live viewers’ comments on the screen.” Leslie Samuel adds specific program recommendations saying, “To make your Facebook live’s more engaging, bring your audience in on the conversation in a visual way. Not only do fans enjoy the interactive aspect with their favorite brand, but live feedback from viewers allows livestreamers the ability to tweak their content as they film to be most appealing and useful to everyone watching. One of the most exciting aspects of live streaming as opposed to pre-taped content is the ability to interact with your audience in real time. When fans feel like they’re getting unique insight or an unexpectedly deep connection with a brand, it builds devotion and creates an engaged fanbase.Ĥ) Remember that live video is interactive. In addition, Live streaming can help to build community, loyalty and connection, which brands today need more than ever.” Gregory Galant, Co-Founder of Shorty Awards and CEO of MuckRack, shares, “Live streaming allows bold brands to set themselves apart from their timid competition by taking a risk and connecting with their audience in an unfiltered manner. Instagram feeds are the place for carefully styled and polished photos, but livestreaming allows viewers to feel more intimately connected in an authentic way. The opportunity for brands to use livestreaming to deepen the connection with their audience is exciting. Goldie Chanģ) Connect with your audience in an unfiltered way. Livestreaming from the Social Media Marketing World conference with Ai Addyson-Zhang and Stephanie.